Geigy — Acaralate 2E
It’s possibly the most beautifully packaged Miticide ever to be produced on Earth, but you can feel free to comment if you beg to differ.
Yes, today we are honoring Basel—based chemicals company Geigy’s wonderfully utilitarian and typographical work during Switzerland’s post-war graphic design movement spanning form the 1940s to the 1970s. Geigy—now owned by Novartis, one of the world’s biggest pharmaceutical corporations—was actually one of the leading proponents of the movement, and took design extremely seriously.
The company had an in-house design studio that played a crucial roll in the development of its products as well as the development of the overall reception of the Swiss style internationally. Geigy’s studio utilized typographical elements that were simultaneously playful and controlled, and used bold colors to create designs that stood out in an incredibly careful and levelheaded fashion.