Lovably makes brands easy to understand.

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Established in 2014, we integrate strategy, identity, and communications. Each engagement is led by a principal versed in business, culture, and design.

Selected clients include Bloomberg, Josh Greene Design, Macmillan, Neal Beckstedt, Rent the Runway, Susan Rothenberg Foundation, and The Met.

An evolving selection of work, news, and ideas from Lovably.

Interwoven cream SDS monogram on a taupe background.
Formality, with a flourish.

An identity for SDS, an established design studio known for expressive interiors and refined materials.

Arched doorway framing a living room with a tall arched window overlooking the water.
A home is a collaboration.

Communications for Ripple Design Studio, reflecting its collaborative approach to elegant, livable homes and presenting the studio’s projects, people, and philosophy with warmth and a sense of domestic life.

Double-height living room with a looping chandelier, fireplace, and panoramic city views.
Minimalish.

A website for Dufner Heighes, a New York architecture and interiors firm working across residential, hospitality, and retail projects. The practice has been described by the press as “minimalish.”

Fifth Ave Psychiatry name in white serif lettering on a dark wall with veined stone panels.
Fifth Ave Psychiatry.

An identity for Fifth Ave Psychiatry, a private mental health practice. The system pairs an established character with the warmth of personal care.

Animated pale letters assemble and fade to spell Twenty Twenty Six on a dark background.
New year.

Many thanks to our clients, partners, and friends for another exciting year. Here’s to 2026.

Modern house beside a blue-tiled pool overlooking a wooded landscape.
An architectural eye.

A website for Kopfer Taylor Interiors, founded by two University of Texas School of Architecture graduates who bring a five-step architectural process to interior design. The site carries that discipline forward with a restrained structure that gives each residence its own space.

White Megan Downey Studio wordmark over a sunlit wood interior with windows facing trees.
Megan Downey debuts.

Positioning, identity, and communications for Megan Downey Studio, an architecture and interiors practice based in Washington, D.C.

Brooke Crew wordmark with multicolored serif letters on cream.
A name in full color.

An identity for Brooke Crew Interiors, built around the studio’s distinctive use of color, pattern, and texture. Each letter of the wordmark draws from palettes found throughout the firm’s rooms.

Olive-green upholstered armchair and small wooden stool beneath a floral painting.
Objects with a past.

The debut website for Antiga Galeria, the Brooklyn gallery founded by Neal Beckstedt and Paulo Braga around vintage furniture and lived-in beauty.

Overlapping multicolored numerals form a compact 2025 graphic on white.
New year.

Thanks to our clients, partners, and friends for making our tenth year in business a success. Here’s to 2025.

Modern house at dusk with tall illuminated windows, an exterior spiral stair, and terraced garden.
City, island, mountain.

Positioning and communications for Janof Architecture, a Seattle practice designing urban, island, mountain, equestrian, and resort residences. The positioning centers on the practice’s response to the character of each place.

Living room with a lit fireplace, framed landscape, cream armchair, and dark ottoman.
One home for a studio and shop.

A website for Amy Meier, bringing the Rancho Santa Fe design studio and shop together across interiors, vintage finds, in-house collections, and artist collaborations, with a structure built to keep a growing inventory organized and discoverable.

White outlined Voutsa wordmark over a slideshow of colorful painted patterns.
The practical side of pattern.

A trade platform for Voutsa, built around the practical work of specifying and ordering wallpaper, fabric, and customizations. The system brings operational structure to rolls, yardage, trade registration, and bespoke requests that would otherwise depend on manual sales support.

White Bednark wordmark over a vivid red and purple illuminated wall with a person walking past.
Make it real.

Strategy, identity, and communications for Bednark, the Brooklyn production studio behind retail environments and experiential activations for Nike, Airbnb, Tiffany & Co., Gucci, and Bvlgari. Centered on the proposition “Make it real,” the system extends across digital, print, merchandise, environmental graphics, and vehicles.

Bright corridor with tall windows, wood ceiling panels, and pale stone flooring.
Ovadia Design.

A website for Ovadia Design, bringing together the architecture and interior design practice’s residential, hospitality, and community work while preserving the distinct character of each project.

Nielsen Landscape Architects logo with a green botanical symbol and black lettering.
Nielsen, drawn by hand.

An identity for Nielsen Landscape Architects, pairing a hand-drawn botanical mark with a precise typographic system across print and digital.

White SOL WAY wordmark with widely separated words on black.
SOL WAY.

Naming consultation, market positioning, and a website for SOL WAY, Diane Solway’s arts and culture consultancy. The consultancy draws on her career at CHANEL, W Magazine, and Surface, as well as conversations with artists including Yoko Ono, Frank Ocean, and Ai Weiwei.

Oversized overlapping outlines of 2024 in cream on bright orange.
New year.

As we approach our tenth anniversary, thank you to our clients, colleagues, and partners, some of whom have been with us since the beginning. Here’s to 2024 and the next ten years.

Living room with a grand piano, fireplace, gold-framed mirror, and curved seating.
Warm modernism.

A website for Neal Beckstedt, the AD100 New York interiors firm, making its archive of residential work easier to navigate.

Floyd Abrams: Speaking Freely title in bold yellow lettering on dark gray.
Speak freely.

A website for Floyd Abrams: Speaking Freely, the PBS American Masters documentary tracing the First Amendment through the life and work of Floyd Abrams. The film premiered in 2023 and was nominated for an Emmy for Outstanding Politics and Government Documentary.

Woman operating a letterpress printing press in a sunlit workshop.
Letterpress, to order.

A digital storefront for Sesame Letterpress, the Brooklyn studio printing stationery by hand on antique Victorian presses. The site brings collections, customization, etiquette, and ordering into one system.

Francis Interiors book with a living room photograph on its cover, resting on a round table.
Francis in print.

A printed portfolio for Francis Interiors, conceived less as a brochure than as a compact monograph. The book gives the firm’s residential work structure and permanence through sequence and proportion.

Better Health Advisors symbol with four colored circles connected to a gray center.
Centered care.

An identity for Better Health Advisors, a healthcare advisory firm. Four colored points around a neutral center turn the familiar cross into a picture of coordinated care.

Lauren Weiss LW monogram inside a burgundy scalloped square on pale aqua.
Scalloped signature.

An identity for Lauren Weiss Home, the San Francisco interiors studio, pairing a scalloped monogram with a spacious wordmark and muted palette.

Moon House album packaging with Earth seen through a window and a moon-printed disc.
A house on the moon.

Cover art and packaging for Moon House—a literal expression of the album’s title.

Double-height lounge with wood-paneled columns, pendant lights, and black sofas.
The architecture of shared space.

A website for Ethelind Coblin Architect, whose work spans the shared spaces of New York’s co-ops and condos. Organizing projects by building element makes the firm’s expertise in lobbies, hallways, façades, amenities, and elevators easier to place.

Harley St Medical wordmark in dark serif lettering with a green accent on cream.
Harley Street arrives on the Upper West Side.

Positioning, identity, and communications for Harley Street Medical, a New York membership practice inspired by London’s medical district. The brand centers on access, discretion, and highly personal care.

Orange toy bricks snap into place to form “2023” on a grey background.
New year.

Thank you to our clients, partners, and collaborators for another year. Here’s to 2023.

Madigan Schuler wordmark in dark serif lettering on an ivory background.
Madigan Schuler.

A website for Madigan Schuler, presenting residential and commercial interiors in an image-led system.

Sculptural Jesse Parris-Lamb monogram sign mounted beside a stone doorway.
The company a room keeps.

A website for Jesse Parris-Lamb, the Brooklyn interiors firm, giving equal weight to rooms, restored vintage finds, and bespoke pieces developed with independent makers. The work reflects close attention to scale, proportion, and the way bodies move through space.

Clothing boutique with curved orange seating, illuminated shelves, and a sweeping ceiling.
Sugarhouse Architecture.

A website for Sugarhouse Architecture, organizing the practice’s residential, commercial, and landscape work.

Often Two serif wordmark cycling through six pastel color combinations.
Often Two.

Strategy, naming, and identity for a New York baker of vegan, gluten-free cookies. The name anticipates a second cookie.

Spacious lounge with curved beige seating, tall wood columns, and windows facing palm trees.
Asprea Studio.

The debut website for Asprea Studio, Karen Asprea’s interiors practice, presenting its residential and commercial portfolio.

The Met Store invitation featuring a black iron-shaped artwork on red.
An evening at The Met.

An invitation for The Met Store: modern art, cocktails, and a private evening at the museum.

White Adequate wordmark with staggered letter heights on bright blue.
Albums, not algorithms.

Positioning and identity for Adequate Records, an independent record label. The work included the brand’s tagline: “Albums, not algorithms.”

Interlocking cream CKI monogram for Caitlin Kah Interiors on dark brown.
Letters in conversation.

An identity for Caitlin Kah Interiors, centered on a custom CKI monogram. Interlocking serif ligatures share a vertical stem, forming a mark that carries across print and digital.

The Willows wordmark in slender bronze-colored lettering on pale peach.
An estate for the occasion.

Positioning, identity, and communications for The Willows, a European-style mansion set within a 49-acre public preserve in Villanova. The brand draws from the estate’s architecture, landscape, and romance to give the venue a distinctive presence for weddings and celebrations.

2022 graphic with black 20 at the upper left and orange 22 at the lower right.
New year.

Thank you to our clients, partners, and collaborators for another complicated and rewarding year. Here’s to 2022.

White Thaxa wordmark and wing symbol over a layered blue-gray gradient.
Performance science.

Positioning, identity, and communications for Thaxa, an executive coaching firm applying performance science to consequential decisions.

Entryway with a sculptural console beneath a large orange circular artwork.
Ryan Lawson, in layers.

A website for the three-time AD100 designer, giving his layered interiors room to stand on their own.

Close-up of an iridescent oval pendant on a black cord worn around the neck.
Jewelry, with an editorial eye.

The debut website for MG Stones, the fine jewelry brand founded by two former Vogue editors.

David Lewis Gallery exhibition with paintings on white walls and sculptures on plinths.
The gallery, on record.

A digital archive for David Lewis Gallery, organizing artists, exhibitions, fairs, and publications.

Kramer + Kramer wordmark over a model in a dark jacket leaning against a rooftop wall.
The people behind the picture.

A website for Kramer + Kramer, the New York agency representing photographers, stylists, makeup artists, and set designers. Each piece of fashion work links back to the artist who made it.

Modern house with a broad overhanging roof on a dry hillside at dusk.
Pappas Miron, in residence.

A website for Pappas Miron, the ELLE Decor A-List interior design firm, bringing together its projects in New York and beyond.

White THIRD wordmark with three contrasting vertical strokes on dark blue.
Third, in confidence.

An identity for Third, a wealth management firm, centered on discretion, discipline, and long-term judgment.

White Washington Square Park Dental monogram over a dark green background.
Washington Square Park Dental.

Identity and communications for Washington Square Park Dental, positioning design as a reason to choose the San Francisco practice. Its LEED-certified space was named by Inc. among the world’s coolest offices.

Twenty Twenty One in peach lettering on a burnt-orange background.
New year.

2020 was a difficult year, made meaningful by our clients, partners, and collaborators. Here’s to a healthy and peaceful 2021.

Katrina Hernandez logo with a geometric K beside the surname stacked in three rows.
It starts with textiles.

An identity for an interior designer who starts with textiles. Three separate strokes sit together like threads on a loom.

Arched doorway framing a living room with a curved mauve sofa, glass table, and fireplace.
Gramercy Design.

A website for Gramercy Design, bringing together the New York interiors practice’s residential work across the country.

White Mark Chandler business card tilted against a pale gray background.
Mark Chandler.

An identity attentive to the material irregularities and handwork that define Chandler’s carpets.

Peachtree slideshow featuring its wordmark, branded packaging, and a couple in wedding attire.
The company behind the occasion.

A company-wide repositioning and identity for Peachtree, the Philadelphia-area catering and events company, extending across its family of venues and a new concept. Developed with its leadership, the partnership continued through the pandemic with strategic consultation and creative initiatives.

Fanny Haim FH monogram drawn in thin white lines on black.
Fanny Haim in two strokes.

More than forty years of interior design distilled into a simple, architectural mark.

Blurred black numerals reading 2020 on white.
New year.

Thank you to our clients, partners, and collaborators for making 2019 our best year yet. Here’s to 2020.

Thompson LLP website featuring an aerial view of a public plaza with the firm’s name centered across the image.
Thompson LLP.

A website for the New York law firm, boutique in scale and broad in commercial practice.

Thea Valentina slideshow featuring a wordmark, eye symbol, business cards, and tote bag.
The caftan, reconsidered.

An identity for Thea Valentina, a womenswear line bringing handcrafted Moroccan caftans into modern silhouettes through a partnership with women-owned artisanal cooperatives.

Jill.Herlands wordmark over a model wearing sculptural rings and a necklace.
Rethinking preciousness.

An identity for the contemporary metalsmith whose pieces pair precious metals with concrete, meteorite, pottery shards, and raw crystals. A bold wordmark, blind-embossed packaging, and fashion-led photography take their cue from the work.

Josh Greene standing beside a round dining table in a room with abstract art and leafy branches.
A warm introduction.

A debut website for Josh Greene Design, the New York interiors studio, reflecting its balance of functionality, warmth, and comfort.

Animated oversized white numerals overlap to form 2019 on black.
New year.

Thank you to our clients, collaborators, and friends for 2018. Here’s to 2019.

Aaron Smith postcard with oversized white lettering over a model in a striped sweater.
Aaron Smith, in print.

Promotional postcards for the Los Angeles fashion photographer.

View through a window into a living area with a pale sofa, gray counter, and illuminated cabinets.
From Manhattan to Sag Harbor.

A website organizing Cape Advisors’ residential, commercial, retail, and hospitality portfolio, from the Mondrian Hotel and 100 Eleventh Avenue in Manhattan to Watchcase and Baron’s Cove in Sag Harbor.

Modern building with rows of illuminated windows between older brick buildings at dusk.
A sense of continuity.

Identity and communications for Fink & Platt Architects, refined over time for a practice devoted to restoring, expanding, and furnishing historic spaces.

White Rent the Runway monogram on a sidewalk above a pair of white sneakers.
Closet impact.

For Earth Day, an interactive diagnostic for Rent the Runway calculated the hidden impact of everyday garments. Sidewalk stencils carried the campaign to the doors of fast-fashion retailers.

Low modern house with a covered terrace overlooking a broad lawn.
Temple Simpson Studio.

Identity and communications for Temple Simpson Studio, a New York architecture practice. A minimal, monospaced typographic system reflects its emphasis on rigor and craft.

Kitchen with blue cabinetry, a wood island, and orange pendant lights.
Collected detail.

A website for Zoë Feldman Design, framing traditional architecture, art, color, and collected detail within a contemporary system.

Animated white lettering spells Misbehavior in stacked lines on black.
Small Bands of Misbehavior.

An identity for Small Bands of Misbehavior, a production studio whose clients include American Express, Google, and HBO. The stacked wordmark misbehaves.

Black Design Milk logo with a milk carton illustration on white.
Lovably in Design Milk.

Design Milk profiles Lovably founder Dylan Seeger, tracing the studio from its founding when Seeger was 19 to more than 100 websites completed in its first two years.

Page Goolrick Architect PC wordmark over a pale architectural line drawing.
A practice in full.

Communications for Page Goolrick Architect, whose modernist practice spans an international body of houses, products for The Museum of Modern Art, and clothing for Takashimaya.

Close-up of a red wrap outfit with a shiny sash and patterned panel.
A study in cloth.

Website for Weruzo, the London womenswear label working to preserve Nigeria’s Akwete weaving tradition. Spare by design, with the clothes and craft carrying the story.