Pentagram — Van Leeuwen

Pentagram is the world’s largest independent design consultancy. With offices in London, New York City, San Francisco, Berlin, and Austin, the firm is owned and run by 21 partners who are leaders in their individual fields.

Featured is Pentagram’s branding and packaging work for Van Leeuwen, a New York City ice cream shop started in the Spring of 2008.

What began in the kitchen of a shared Brooklyn apartment has grown into a mini ice cream empire with stores and trucks in NYC and LA, and pints in grocery stores around the world.

For the record, Van Leeuwen makes the best vegan ice cream (made of cashews!) that we have ever had — and we’ve had our fair share of vegan ice cream.