Cereal — Guided: London

Cereal is an independent travel and style magazine that is published twice a year and divided into city-specific chapters. Each chapter contains stories on people, places, and products. In addition to the twice-yearly magazine, Cereal also makes beautifully designed city guides. The guides provide a carefully edited selection of the Cereal team’s favorite places in various cities around the world.

Underneath its beautifully understated cover is a collection of fantastic photographs, tight typography, and truly useful information for finding interesting places when exploring a new city.

We love the way that Cereal’s designers balance elegant taste with modesty, making the guide feel high-end and luxurious, but not pretentious.

Cereal is currently printing city guides for London, New York, and Paris. They have also created online city guides for over ten other cities, which are free to read at readcereal.com.