1.
We value craftsmanship. Our process is detail-oriented and methodical. We never let convenience or expedience threaten the quality of our work or relationships. All projects are owner-directed, ensuring a durable commitment to the long-term interests of each client.
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2.
We see design as the antidote to chaos, and simplicity as the best guarantee of longevity. Good design should provide coherent answers to difficult problems, not create new ones. With this ideal guiding us, our work is deeply observational, rigorous, and intentional. We approach challenges in business and design with honesty, clarity, and purpose.
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3.
The commitment to our clients' success extends beyond our initial engagement. To achieve consistent quality requires an interest in maintenance, a practice which is too often neglected or ignored. We're in it for the long haul.
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4.
Our process is steeped in gratitude. We are careful to express our appreciation for the designers, engineers, poets, and musicians who have preceded us. Our design influences include Dieter Rams, Charles and Ray Eames, Paul Rand, and Massimo Vignelli. We regularly feature the work of others in our monthly newsletter, Design People.