A lot of design studios charge by the hour for everything. We've always had a problem with doing this, so while we do charge by the hour for some smaller projects, almost every project we work on is for a flat-rate fee. We've found that people hate paying by the hour, because they're always afraid that things will take longer than expected and that they'll be slapped with a massive bill at the end of the day. So designers often have to rush based on a quote they gave arbitrarily at the beginning of the project, before they knew what it would actually entail.
The truth is that quality takes time. It takes thought, food, sleep, and then some more thought. If you charge by the hour, it's really hard to explain how the total can often add up to so much. This is exactly why we prefer to charge a flat-rate fee for most projects, rather than by the hour.
Amongst design studios who do charge flat-rate fees, it's a common belief that pricing information should be kept private and given out only on a per-quote basis. There's definitely some logic behind this: pricing can change based on a number of factors, including demand, humanpower on the design studio's team, specific project needs, as well as the financial needs of the studio. Another (less ethical) reason for studios to not publish their pricing is that when a customer with deep pockets comes walking in, they can jack up the prices.
We have no problem admitting that pricing is always subject to change, and that we have an obligation to ourselves and our customers to always keep our services priced in a way that's sustainable so that we'll still be around in ten years. There are good reasons for us to keep our pricing information private, but we wanted to be more upfront and more transparent with our past, present, and future customers.
So we spent 2015 experimenting with pricing and figuring out how we could best present our services in a way that was simple, focused, and scalable. Customers want to know what to expect, so while pricing can still vary from project to project, I believe that we've been able to create a lineup that adapts pretty well.
We came up with "Small, Medium, and Large" options for our most popular services, and have decided to finally break the design industry mold and publish our pricing for the world to see.
We strongly believe in the value of great design, and that’s reflected in our pricing. While we have increased our prices, we've done so not because of greed, but because we want to be able to increase our focus and do better, more in-depth work with every customer. We only take on a few projects every month, and we charge enough to allow us to do the best work of our lives everyday.
If you get a chance and you're curious, check out our new Pricing Sheet. We'll be keeping it updated at all times, so that people always know what to expect. Because not knowing how much something is going to cost is a sucky experience, and that's not how we treat our customers.
I can't wait to show you all of the cool stuff we've been working on for 2016.
Founder & Designer