We are pleased to announce Referrals, a new way for us to give back to our customers who refer their friends and family to Lovably.

We have always appreciated when past customers send new work our way. In fact, some of our most interesting projects have come along by way of referral.

So starting today, if we have worked together before and you recommend us to a friend, we'll give each of you $50 if they end up signing on with us. That's $50 off your friend's bill, and $50 straight to your pocket, simply for putting in a good word for us! All you have to do once you've recommended us is send a friendly email letting us know about your deed (or have your friend let us know).

We look forward to seeing some familiar faces popping up in our inbox. Thank you!

Dylan Seeger
Founder & Designer
Lovably Inc.

Introducing Website Upkeep

Ever since we started working with small businesses, we have received a ton of requests for a service with ongoing support and maintenance for their websites. Today, I'm happy to announce just that.

Website Upkeep is an affordable service that offers up to an hour of support and design work each month for over 30% off our hourly rate, with fast turnaround times and a thoughtfully personal touch. You'll get a designer dedicated to your project, always keeping an eye on your site, and always ready to help out when you need it.

Subscribers get access to phone and email support during business hours, the ability to have us add new pages or edit existing pages at any time, help with blog post formatting and uploading, MailChimp newsletter campaign management and template design, commerce product changes, and help with technical issues. In addition to all of this, subscribers get 10% off our other services. As with On Call, there are no contracts, no hidden fees, and no nonsense. The service is available to anybody with an existing Squarespace or Shopify website, whether we made it or not, though we especially love to see a familiar face in our inbox!

We know that this is going to be a huge help to many of our customers, old and new, and that it will result in better, longer-lasting websites.

Website Upkeep is available now for just $100 per month. You can learn more about it and sign up today at

Introducing On Call

We are pleased to launch On Call, a subscription service that gives customers the power of reliable and consistent agency-class design work and consulting for a single monthly price. No contracts, no hidden fees, no nonsense.

We have come to recognize that one of the biggest hindrances keeping projects from obtaining great design is consistency. Through working on nearly 100 projects so far and through keeping a close observational eye on the rest of our industry, we have seen a notable number of companies jump between different design studios, often due to scheduling differences or simply a lack of understanding how it may affect the project in the end. The result that we have seen is always a message and voice that is far less clear and compelling due to a consistent design direction not being present.

On Call was started with this problem at its foundation. There are so many small details in every project that practically beg for love from a professional designer, but getting that love can be complicated. While you could hire a full-time designer, the cost of doing so is extremely high, and it can be difficult to hire and keep the right people. You could hire a design agency—a great idea!—but when it's on a per-project basis, your favourite studio might not be available when you really need them, causing you to jump around. We see this one a lot.

With On Call, we aimed to simplify all of this.

All you have to do is send us an email when you need something, and we'll make it happen. If you don't like what we did, we'll redo it. No arguing about revisions, no additional fees, and no complaining. It's so simple, and it makes collaboration between customer and design studio much less stressful.

If you have a task that you need to be completed more than once, such as a social media graphic that you'd like to be changed up once a week, we can automate it. That way, you only have to ask for it once.

On Call can be used to create marketing images, business cards, most Squarespace & Shopify site tweaks and maintenance, presentation styling, image/photo editing and resizing, and more. We can also consult with you and integrate with your team to brainstorm the best design direction for the projects you're working on.

On Call will be invite-only, so that we can guarantee each of our customers receive top-level quality and attention, and we are accepting applications for On Call starting today. If you're interested, you can apply here.

Subscriptions start at $2,000 per month for 15 hours of design work and consulting, a $3,000 value based on our current hourly rate. In addition, On Call customers will get at least 20% off all of our other design services.

Before I wrap this up, I just want to pull in a quick quote that really sums up why we're doing this. A customer of ours once said the following:

"Working with Lovably was clearly the most productive 5 hours I have spent all year."

This is always how we strive to leave people feeling. Our customers are not designers, and that turns out to be the sole reason for our existence. It's our job and our goal to make this stuff easier for people, and we think that On Call will absolutely succeed in doing this.

We are really excited to start accepting applications to On Call, and we look forward to doing some wonderful work together.

Thank you!

Founder & Designer
Lovably Inc.

Introducing Published Pricing

Welcome to 2016! We have a whole bunch of exciting stuff planned for the new year, and today we're going to start things off with a small announcement about a big problem in the design industry: pricing transparency.

A lot of design studios charge by the hour for everything. We've always had a problem with doing this, so while we do charge by the hour for some smaller projects, almost every project we work on is for a flat-rate fee. We've found that people hate paying by the hour, because they're always afraid that things will take longer than expected and that they'll be slapped with a massive bill at the end of the day. So designers often have to rush based on a quote they gave arbitrarily at the beginning of the project, before they knew what it would actually entail.

The truth is that quality takes time. It takes thought, food, sleep, and then some more thought. If you charge by the hour, it's really hard to explain how the total can often add up to so much. This is exactly why we prefer to charge a flat-rate fee for most projects, rather than by the hour.

Amongst design studios who do charge flat-rate fees, it's a common belief that pricing information should be kept private and given out only on a per-quote basis. There's definitely some logic behind this: pricing can change based on a number of factors, including demand, humanpower on the design studio's team, specific project needs, as well as the financial needs of the studio. Another (less ethical) reason for studios to not publish their pricing is that when a customer with deep pockets comes walking in, they can jack up the prices.

We have no problem admitting that pricing is always subject to change, and that we have an obligation to ourselves and our customers to always keep our services priced in a way that's sustainable so that we'll still be around in ten years. There are good reasons for us to keep our pricing information private, but we wanted to be more upfront and more transparent with our past, present, and future customers.

So we spent 2015 experimenting with pricing and figuring out how we could best present our services in a way that was simple, focused, and scalable. Customers want to know what to expect, so while pricing can still vary from project to project, I believe that we've been able to create a lineup that adapts pretty well.

We came up with "Small, Medium, and Large" options for our most popular services, and have decided to finally break the design industry mold and publish our pricing for the world to see.

We strongly believe in the value of great design, and that’s reflected in our pricing. While we have increased our prices, we've done so not because of greed, but because we want to be able to increase our focus and do better, more in-depth work with every customer. We only take on a few projects every month, and we charge enough to allow us to do the best work of our lives everyday.

If you get a chance and you're curious, check out our new Pricing Sheet. We'll be keeping it updated at all times, so that people always know what to expect. Because not knowing how much something is going to cost is a sucky experience, and that's not how we treat our customers.

I can't wait to show you all of the cool stuff we've been working on for 2016.

Talk soon!

Founder & Designer
Lovably Inc.

Say Hello to Lovably

It's been a year since I started Lovably Grey, which means it's been a year since I spent the entirety of a very sunny June weekend sitting at the kitchen table in my parents' house rushing to make the company website, the original logo, and to get it ready to launch by the start of the next week.

Today, I'm excited to throw all of that away, and announce Lovably.

We're changing our name, our logo, our website, our domain name (, and most importantly, the way we work.

Since last year, I've been really fortunate to have had the chance to work with so many interesting people, on a staggering 38 unique projects—a number that would have had me quite literally jumping in disbelief a short year ago.

But I have to be honest: I should be happy about this, and I'm not. I'm sure that in a couple of years from now, nostalgia will hit me over the head like a bag of bricks, but right now all I can think about is how much better I could make things.

With 38 projects in one year, and a team that until last month only comprised of myself, I invested so much of my time in our customers—understandably—that I had very little energy left over to make Lovably any better. It hit me last winter that it's my responsibility to make this company and the work we do something that people can admire and trust. It's my job to make Lovably something timeless—a company that people can respect and appreciate.

So earlier this summer, I canceled a shit ton of projects, and decided to spend most of the season setting the foundation for the company I've always wanted to create. A company that takes on way fewer projects, spends more quality time with its customers, and tries extremely hard to only choose projects that it believes in. I don't want Lovably to be a 'startup' that thinks making another smartphone app is going to change the world. I want Lovably to be something that promotes modest, thoughtful, and long-lasting ideas.

Another thing I wanted to make a priority is enforcing a culture that embraces experimentation and side projects. Everything I've ever done has started as a side project, and I strongly believe that many of the projects we work on with customers begin this way, too. I don't want to limit creativity just because we have to pay the bills each month. Right now, I am still the only full-time employee on payroll at Lovably. We have a small but growing community of carefully chosen contractors who are working on some projects. I really like this approach for now. It helps independent designers have a more consistent flow of projects to work on, without making them give up their freedom to do whatever they want with their time.

I'm excited about the changes we've made, and even more excited about where they could bring Lovably in the future. I've always strived for the goal of Lovably to be making high-end design services more fun, inclusive, and accessible to people with really cool ideas. We've helped dozens of people launch their own businesses, and with our Free for Nonprofits program, we've saved not-for-profit organizations thousands of dollars.

The thing I'm most proud of, after all of these changes, is that this continues to be the goal of the company. We care passionately about the role that design plays in the spreading of long-lasting ideas, and that's never going to change for as long as we're around.

Dylan Seeger
Founder & Designer

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