J2 Design — The City of Philadelphia Mural Arts Program

As we announced last week, we’ll be moving from our studio to Philadelphia early next year, and we couldn’t be more excited.

Philadelphia has more outdoor sculptures and murals than any other American city, and this is thanks in part to the 1984 creation of the Mural Arts Program, which seeks to beautify neighborhoods and provide an outlet for graffiti artists. The program has funded more than 2,800 murals by professional, staff, and volunteer artists and educated more than 20,000 students in underserved neighborhoods throughout the city.

When it came time for the program to refresh its brand, local design studio J2 Design was brought in to help. The studio developed a great collection of wonderfully bright, optimistic print collateral to convey the overarching message that “Mural Arts” is a whole lot more than just painted walls.