Hey — Arrels Barcelona

Founded in 2015, Arrels is a Barcelona-based footwear brand inspired by the Mediterranean and its deep-rooted tradition of infectious rhythm, vibrant color, and endless creativity. Arrels is the dream of two cousins who believe that having a business should not preclude them from having fun.

Arrel’s exuberant brand identity, art direction, and packaging featured in the post was the work of local studio Hey.